When should you use a popup and when a smart bar?

Popups and smart bars are both great tools to grab attention on your store, but they work in very different ways. The trick is knowing when to use each one.

If you overuse popups, they can feel pushy. If you only rely on smart bars, you might miss chances to capture leads or save sales. Let’s break it down so you can pick the right tool for the right situation.

When to use a popup

Popups are best for moments when you really need someone to stop and take action. They work because they stand out, but that also means they should be used carefully.

Use a popup when:

• You’re collecting emails or phone numbers.

Popups are proven to drive sign-ups when paired with an incentive (like a welcome discount).

• You want to stop cart abandonment.

Exit-intent popups are perfect for catching visitors before they leave.

• You’re running a limited-time promotion.

If urgency is key, a popup grabs attention quickly.

• You’re launching something new.

Highlighting a new collection, product, or feature deserves more than a banner.

When not to use a popup:

• For small reminders that don’t require urgent action.

When to Use a Smart Bar

Smart bars (also called announcement bars or sticky bars) are subtle, always visible, and less disruptive than popups. They’re great for reminders or ongoing messages.

Use a smart bar when:

• You want to promote free shipping or sitewide perks.

Smart bars sit at the top of the site and keep perks visible without blocking browsing.

• You’re running a long-term sale or event.

If the promotion lasts several days or weeks, a bar is better than bombarding visitors with repeat popups.

• You want to share important store updates.

Smart bars are perfect for quick info like delivery delays, holiday hours, or new return policies.

• You’re nudging, not interrupting.

Bars are less aggressive than popups, so they work well when you just need awareness.

When not to use a smart bar:

• If the message requires immediate attention or action.
• If you’re offering a one-time incentive that people might miss unless it’s front and center.

Popup vs Smart Bar: A quick rule of thumb

• Use a popup when you want action right now.
• Use a smart bar when you want a reminder that quietly works in the background.

Think of popups as the spotlight and smart bars as the steady background music. Both have their role, it just depends on what you want your visitors to do.

Updated on: 27/08/2025