Smart ways to present and share coupons with customers

Coupons are a great way to grab attention, reward visitors, and boost conversions. But to make them work effectively, it’s not just about offering a discount — it’s about how you present and share it. Below are some practical tips to get the most out of coupons.

1. Keep it simple and memorable

The best coupon codes are short, clear, and easy to type. For example, codes like SAVE10, WELCOME, or FREESHIP are much easier for customers to remember than long codes full of random letters and numbers.

2. Make your message clear

Your coupon should always be paired with a strong call-to-action. Instead of just showing “SAVE10,” explain what the customer gets and why they should use it.

Example: “Use SAVE10 today and enjoy 10% off your first order.”

This way, there’s no confusion — customers know exactly what to do.

3. Add urgency to motivate action

Coupons work best when there’s a reason to use them now. Adding a time limit or restriction helps:

“Valid until midnight.”

“This weekend only.”

“Limited to the first 50 customers.”

Urgency creates a sense of FOMO (fear of missing out), which pushes customers to act sooner.

4. Show it where it counts

Don’t hide your coupon! Make sure it’s visible in places your visitors won’t miss.

• Popups – grab attention right away.

• Email after signup – perfect for rewarding new subscribers.

5. Choose the right delivery method

Different stores have different goals. Think about what fits you best:

• Boosting sales quickly? Show the coupon instantly in a popup.
• Growing your email list? Send the code by email after someone signs up.
• Making it fun? Try hiding the coupon behind a button or spin-to-win wheel.

6. Experiment with different rewards

Not every customer is motivated by the same type of offer. Test different options:

• Percentage discounts (e.g., 10% off)
• Fixed discounts (e.g., $10 off)
• Free shipping
• Free gifts with purchase

Testing helps you discover which type of reward actually drives more conversions in your store.

7. Test before you launch

Always test your coupon code in checkout before making it live. Make sure:

• The code applies correctly.
• The discount amount is accurate.
• The expiry date works as expected.

This ensures a smooth experience for your customers and avoids frustration at checkout.

Coupons are more than just a discount — they’re a tool to connect with your visitors, encourage action, and even grow your subscriber base. With the right setup, clear messaging, and a bit of testing, you can make coupons a key part of your sales strategy.

Updated on: 26/09/2025