Articles on: Pop Convert Emails

Email Editor

Email marketing is a crucial part of your business strategy. It's easy to get started, but keeping it interesting and engaging can be challenging. That's where our Drag-and-Drop email editor comes in. With this editor, you can create attractive emails that keep your customers engaged and ready for your next offer.

Our email editor is designed to be easy to use and intuitive, so you can create professional-looking emails in just a few minutes. You can use our email templates as a starting point and then customize them or create your own email from scratch.

Content & Layout


Content and Layout are the building blocks of your email editor. Let’s take a closer look at how they work together to create the perfect email for your campaign.

How to change the settings of content blocks

Content

Every content block has its own settings. The left-side panel automatically switches to Content settings for the selected content element. The following are the content block elements you can choose from:

Text
Add text to your email. You can add links and use merge tags to personalize the content. Available merge tags include:
{{ email }}
{{ phone }}
{{ firstName }}
{{ lastName }}
{{ tags }}
{{ unsubscribeUrl }}
{{ numberOfOrders }}

Image
Add an image to your email. You can select an image from your computer, search for photos from our stock photos, or import images from other websites.

Button
Add a call-to-action to your email.

Divider
Create natural breaks in your design.

Spacer
Create blank space in your design, acting like a transparent divider.

Navbar
Add navigation links to your email.

Social
Add links to your social media pages to connect with your audience.

Hero Image
Unlike a regular image, this covers the entire email width.

Products
Add products from your store, with options to show the title and price of each product.

Layout

Layout is a key component of design composition. It allows you to create flexible layouts with just a few clicks. You can select from one to four columns to design your email. This flexibility, previously only achievable with hand-coded emails, lets you, for example, add a social block to one column while adding an image to another.

Style


The Style panel contains the most common settings for your email. These settings include:
Email settings
Select template and content background colors, email width, margins, and preheader text.
Text & Headings
Select font, font size, color, line height, style, letter spacing, padding, and other basic formatting.
Buttons
Select font, style, text and button color, font size, line height and spacing, and padding.
Links
Select color, style, and format for links.
Web Fonts
Add custom fonts to your email.

Settings


The settings tab allows you to add a subject and preview text to the email.

Delete or Duplicate Blocks


To delete or duplicate a block, click on the content. On the bottom right, you will notice two icons: one for deleting the block and one for duplicating the block.

How to delete or duplicate blocks

With these features, our Drag-and-Drop email editor makes it easy to create engaging, professional-looking emails that captivate your audience and drive results.

Updated on: 10/06/2024

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