A/B Testing

What is A/B testing?

A/B testing is a method used to compare two versions of a popup to determine which one performs better. You can measure which variation drives more conversions, engagement, or desired actions by showing different versions. Pop Convert makes A/B testing simple and effective, helping you optimize your marketing strategies.

Why Use A/B Testing?

• Optimize Performance: Identify which popup design or offer resonates best with your audience.
• Increase Engagement: Test different visuals, texts, and calls-to-action to maximize visitor interaction.
• Data-Driven Decisions: Use real insights to improve your conversion rates.
• Save Time: Focus your efforts on the most effective design or offer.

How to set up A/B testing in Pop Convert

1. Create two variations of a popup

Design two versions of the popup you want to test. Each version should have one distinct difference (e.g., headline, CTA, or image) to compare performance effectively.

2. Activate A/B testing

• Go to the Popups section and click on A/B Testing.
• Select Create a Test to begin setting up your test.
• Add a descriptive title for your A/B test to help identify it later.
• Select the campaigns (popup variations) you want to compare. By default, traffic will be evenly split between the two versions (50%-50%). This ensures that both variations get an equal chance to perform and provides reliable comparison data.
• Click Create

3. Launch your test. Publish the A/B test by activating both variations.
4. Monitor results. Review metrics such as views, clicks, and leads collected for each version.

Tips for effective A/B testing

• Test one element at a time. Focus on a single variable (e.g., headline, CTA, or image) to pinpoint what drives the change.
• Run tests long enough. Ensure your test collects enough data for reliable insights.

Updated on: 10/06/2025